Glanbia Consumer Foods, part of Glanbia Plc, is one of Ireland’s largest dairy producers, supplying retailers throughout the country with dairy milk products and chilled foods, including yoghurt and cheese.
With 4,300 employees in 15 countries, the company has more than 100 customer categories – including major supermarkets – all supplied via 400 routes to market and 16 different driver types.
The scale of Glanbia Consumer Foods’ customer base combined with this complex distribution network – many customers need specific delivery processes and details – began to expose the limitations and gaps in its legacy data capture system. The system was no longer fit for purpose and needed to be replaced.
Glanbia decided to invest in a real time, fully automated and mobile-enabled order capture and electronic delivery process that was flexible and integrated seamlessly with their back-end SAP system.
Glanbia chose Advantedg because the single, unified system was flexible enough to fit the business’s specific and exacting requirements, and because of edg’s experience in mobile workforce automation.