Mechanising Solutions For Teams On The Go

At EDG, we aim to help by influencing and educating your customers, to convert browsers into buyers and ensure a positive return on your investment. We do this by providing a merchandising and marketing solution that gathers data from point of sale using terminals that include surveys, questionnaires, images, videos, video clips, reviews, visit histories and more.

This solution drives actions by speaking with management, ordering products and completing other necessary tasks based on the data and insights it receives.
It’s an e-merchandising solution that personalises in real-time your customer pathway to help boost your sales.

Our Merchandise & Marketing Service Helps Your Team Gather Business Intelligence From The Following Areas:

  • Target market or Customer Base
  • Live market data
  • Product sales
  • Competitor analysis
  • Promotional compliance
  • Field sales feedback

EDG's Merchandising & Marketing Solution Resolves Common Problems:

  • Poor enforcement of SLAs and conditions of sale
  • Lack of Insight into task completion by the merchandiser
  • Lack of business intelligence regarding product presence and positioning within store
  • Lack of insight in terms of competitors' standing within store and amongst customers
  • Promotions that are re-active instead of pro-active
  • Under-utilisation of human resource capital
  • Reliance on the availability of internet connectivity whilst in store
  • Absence of targeted questions, resulting in non-specific surveys and poor data quality
  • Long lead time for survey or marketing modifications

The Perfect Match For Your Mobile Marketing And Merchandising Division

Our Marketing And Merchandising solution captures information in a structured manner, extending to image capture, providing in the process valuable insights and controlled visibility on what is happening within your customer's stores.

The solution will help your business to achieve pre-determined business goals by the employment of pro-active research, development and promotional visibility processes. Promotions can be pro-active rather than re-active enabling advanced actions to be taken as a result of new opportunities arising or pending threats.

Our highly configurable yet easy to use BI gathering solution will allow your business to benefit from targeted questions via surveys that can be tailored to individual customers or customer groups as opposed to long non-targeted generic surveys and in the process, your business will benefit from advance indications in a case where competitors may be gaining ground or favour amongst customers.

Our marketing solution captures intelligence figures and trends and displays the insights on easy to read reports, including on shelf analysis, promotional compliance, price analysis and competitor analysis. Such reports help to ascertain better business intelligence for the products held in store.

Mobilise your Workforce

If you’d like to know more about any of our services, leave your details with us and we’ll do the rest!

25th September 2017

How to Improve your Sales & Merchandising Operations

Businesses are forever searching for new ideas on how best to improve their sales and merchandising operations. Yet in order to improve such processes, companies firstly […]
25th September 2017

Improve Cashflow with Effective ePOD Management

The distribution industry is one of the fastest growing industries in the UK, and thanks to the positive influences of new technology, it continues to grow. […]
25th September 2017

Increasing productivity of mobile teams

Productivity is the combination of intelligent planning and focused efforts, but if your mobile team is lacking in productivity, disaster can strike. By identifying productivity weaknesses […]